What are BLE Beacons

Give your users better location and proximity experiences by providing a strong context signal for their devices in the form of Bluetooth low energy (BLE) beacons with Eddystone, the open beacon format from Google and or Apple's iBeacon.

The Google beacon platform enables you to manage your beacons remotely, integrate with Google services and help users' devices to discover content and functionality across Android, native apps and the web.

iBeacon is Apple's implementation of Bluetooth low-energy (BLE) wireless technology to create a different way of providing location-based information and services to iPhones and other iOS devices. iBeacon arrived in iOS7, which means it works with iPhone 4s or later, iPad (third generation and onwards) iPad mini and iPod touch (fifth generation or later). It's worth noting the same BLE technology is also compatible with Android 4.3. and above.

The location and context signals harness the sensors and signals of mobile devices to provide awareness of user actions and their environment, enabling delightful and engaging experiences that simplify user interactions, provide assistance, and help users to better understand themselves.